84% of millennials and Gen Z said they would be more loyal to a brand or company if they knew it was transparent, and the thing they valued most about transparency was knowing a company's culture and values. This Nextgen want more than promises, they want to see action. There is a low tolerance for inauthenticity amongst the generation that has come to be defined by its passion for social causes. Over the past decade, millennials have pushed brands and companies to think differently about how they operate, not just in the realm of technology, but in the world of social responsibility.
Source(1):https://www.businesswire.com/news/home/20211014005090/en/Recent-Study-Reveals-More-Than-a-Third-of-Global-Consumers-Are-Willing-to-Pay-More-for-Sustainability-as-Demand-Grows-for-Environmentally-Friendly-Alternatives




Stand out with your Youmanitarian profile
Gen Zers have grown up in the era of fake news.They are quick to spot misdirection and do not respond to hype. Instead, they are looking for brands to be transparent and authentic. Distinctive and disruptive, these young people wield influence far beyond their wealth and experience..
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Be authentic
Publicly show your stand on issues that affect your community on your Youmanitarian profile.
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Be Transparent
Create cause offers on Youmanitarian that your customers would love to show your commitment to a cause. Share your impact stories on your profile to improve transparency.
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Track your progress on Youmanitarian Brand impact
Your impact is tracked on Youmanitarian based on the good deeds that you share and the rewards you receive.


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Experience real growth driven by passionPlanning
Gain insights about social issues that matter to your community and how it can affect your business.
Development
Collaborate with the subject matter experts to create a cause marketing campaign and reduce the risk of green washing accusations.
Launching
Create cause marketing campaigns that aling with your consumers and employees values to increase your revenue through customer loyalty.
CAUSE OFFERS
Reach your cause-inspired audience for free
Youmanitarian Cause offers lets you create cause marketing offers and directly reach your targeted audience on Youmanitarian without spending a dime on traditional advertisement channels for your cause marketing campaigns.

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50 percent of consumers rank sustainability as a top five value driver. As expectations around sustainability climb, companies will face significant pressure to prove their sustainability credentials and continue to make it a central part of their value proposition. Connect with a massive audience on Youmanitarian looking for sustainable businesses to buy from. (1)
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Solutions for every business size
Your purpose-driven customers and employees want to see that your brand truly stands for the causes they also care about through your actions. Youmanitarian can help your business prepare to meet the social demands of this growing generation.

IMPROVE BRAND LOYALTY AND PERCEPTION
Improve your brand loyalty and increase sales by simply submitting a request for Youmanitarian to review your organization's sustainable initiatives to ensure that you meet the requirements to be listed on our sustainability page for potential customers and employees to discover you. Once the review is complete, you would be assigned a sustainability score before we list your brand.

SHOWCASE YOUR CSR EFFORTS
Improve your brand transparency by sharing your social actions on your Youmanitarian profile for your stakeholders to easily track your corporate social responsibility efforts.

DISCOVER NON-PROFIT PARTNERSHIP
Increase your employee morale to make them feel like they are working for a company that is contributing to a better world when you discover and partner with a non-profit organization on Youmanitarian that supports the cause they care about.

SAVE ON CAUSE MARKETING COST
Save thousands on traditional cause marketing campaign costs by partnering directly with cause influencers (Youmanitarian heroes) that know more about the cause that you are trying to support and can help you create the perfect story that would align your values with those of your target audience.

ENGAGE YOUR EMPLOYEES AND CUSTOMERS
Improve employee engagement to the goals and values of your organization by creating challenges and fundraising campaigns on Youmanitarian for them to participate in to support a cause or charity. Your employees can also award badge of approval anytime you announce a social action taken by your organization that relates to the cause the care about.


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