TRANSPARENCY IS THE NEW WAY OF DOING BUSINESS
In a recent survey conducted by "The Org with more than 1,000 respondents across all ages of working adults in the U.S." 84% of millennials said they would be more loyal to a brand or company if they knew it was transparent, and the thing they valued most about transparency was knowing a company's culture and values. And in 2021, millennials want more than promises, they want to see action. There is a low tolerance for inauthenticity amongst the generation that has come to be defined by its passion for social causes. Over the past decade, millennials have pushed brands and companies to think differently about how they operate, not just in the realm of technology, but in the world of social responsibility.
Gen Zers have grown up in the era of fake news.They are quick to spot misdirection and do not respond to hype. Instead, they are looking for brands to be transparent and authentic. Distinctive and disruptive, these young people wield influence far beyond their wealth and experience.
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